Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
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This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Filename: TEintercont.rtf

Management Communication: Essential for Success
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This six page paper that explores the importance of effective communication at the management level. Several tips and techniques are discussed as well as reasons it is important to the company as a whole.Bibliography lists seven sources
Filename: CWCommuc.wps

"Busywork" vs Management in Good as Gold
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A 5 page paper discussing Joseph Heller's Bruce Gold in terms of inadvertent management practice. Bruce Gold served on a committee that met only twice and conducted no business. Bruce was charged with writing a report on the committee's activities, which he did not do as there were no activities to report. Nonetheless, everyone heartily congratulated Bruce on his excellent and incisive work. In this one instance, Bruce encountered many of the difficulties in business today: lack of direction; ineffective communication; and crushing preoccupation with producing documents whether or not they contain any information of value. Bibliography lists 7 sources.
Filename: KSGoodGold.wps

"Leadership A To Z" – Brief Overview
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4 pages in length. The writer briefly discusses the article's main idea, three important points and if any bias/faulty reasoning exists. No bibliography.
Filename: TLCLeadrAZ.rtf

"Staffing the World" -- Kelly Services Inc.
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This 3 page report discusses the temporary employment agency – Kelly Services. The company headquartered in Troy, Michigan, offers: "…human resources solutions that include temporary services, staff leasing, outsourcing, vendor on-site and full-time placement." This report looks at the company's history, what industries it serves, how many workers it utilizes, and how such an organization deals with booms and busts in the larger economy. . Bibliography lists 3 sources.
Filename: BWkellys.rtf

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