Assessing the Optimum Level of Product Placement within a Film
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This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last 4 pages of the paper are a PowerPoint presentation of the paper. The bibliography cites 12 sources.
Filename: TEprodplace.rtf

Assessing The Value Of Human Resource Management
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A 6 page paper that begins by commenting about the importance of human capital. The writer discusses the high costs of turnover and hiring, providing ides related to calculating these costs. Suggestions are also made about calculating the return on investment of training. Formulas for calculating the ROI of employees; revenue per employee; profit per employees; labor costs as a percentage of revenue, and turnover rate percentage. The paper ends with a brief sample HR Balanced Scorecard. 1 Table included. Bibliography lists 4 sources.
Filename: PGhrmv2.rtf

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf

ATARI AND OPPORTUNITIES
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This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.
Filename: MTataria.rtf

Aunt Jemima/Slave in a Box
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A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.
Filename: khajem2.rtf

Australia's Auto Market
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A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.
Filename: KSmktgAutoInAu.rtf

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