Basis for Interest: Handheld Computer Product
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A 10 page paper discussing the examination of whether to pursue development and testing of a new type of palmtop computer, one that incorporates a cellular telephone and has the capability for wireless Internet access. Consumers and business travelers throughout the developed world increasingly face time pressures and constraints. Average consumers' lives are busier than ever, with family responsibilities growing at a time that Americans are working more hours than ever before. Business people are dealing with ever-increasing competition that has all but eliminated the luxury of extended time periods for completing projects or bringing products to market. Bibliography lists 6 sources.
Filename: KSmktgPalm.wps

Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns
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This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective process than traditional methods in addition to the fact that there is little or no change to the texture, flavor or color of the meat. Beef irradiation is considered to be one of the most important because beef is often consumed when it is raw or partially cooked; irradiation kills E. coli 0157:H7 which is considered an “illegal adulterant” in beef and would lead to mass recalls if present; and, irradiated beef can be labeled “E. coli Free”. Because of the use of radiation in the process, consumer groups are concerned that the process may produce carcinogens and irradiation could also open the door for exploitation in that it lowers the bacteria levels found on spoiled meat. Irradiation however, is considered as a plausible alternative under kosher law which restricts the use of the traditional chemical and heat treatment processes used in the killing of bacteria on beef. Used in over 40 countries and approved by the U.N. World Health Organization, beef irradiation overall seems to have more advantages than disadvantages. Bibliography lists 6 sources.
Filename: TJbeefi1.rtf

Belize as a Hospitality Market
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A 4 page paper assessing the statement, "A low per capita income will render the market useless" for the international hospitality industry. The paper uses Belize as its example, and concludes that here is no justification for rejecting a destination solely on the basis of present per capita income. Rather, tourism development can build the local economy and improve income realities for citizens of the local area without introducing the fouling that can result from industrial activity. Bibliography lists 5 sources.
Filename: KSmktgBelize.rtf

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf

BEST BUY: SWOT ANALYSIS
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This 10-page paper offers a SWOT analysis of Best Buy. Also under discussion are trends for consumer electronics. Bibliography lists 3 sources.
Filename: MTbbswot.rtf

Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf

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