Big Emerging Markets 2005
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A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Filename: KSmktgGloMkts.rtf

BLUE DIAMOND GROWERS -- AN OVERVIEW
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This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.
Filename: MTbludia.rtf

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf

Boeing And Airbus Competition
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A 5 page paper based on a case study provided by the student. The essay discusses the competitive strategies of each company relative to Boeing's 787 Dreamliner and Airbus' A-380 superplane. The essay discuses the interdependence in these projects and the competition between the two companies for customers and finally, the writer discusses the wisdom of Boeing outsourcing so much of the work. Bibliography lists 1 source.
Filename: PGbnar8.rtf

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