FedEx SWOT
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A 6 page paper that begins with a brief historical overview of FedEx. The rest of the paper presents a SWOT analysis. Bibliography lists 6 sources.
Filename: PGfdex06.rtf

Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf

FLAVORED MILK -- A MARKETING PLAN
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This 17-page paper offers an example of a market plan for a manufacturer of flavored milk. Topics discussed include a market analysis, analysis of the target market, promotion and distribution tactics and the importance of packaging. Bibliography lists 6 sources.
Filename: MTflamil.rtf

Flexible Office Hours Proposal - Diablo Drilling Corporation
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Flexible Office Hours Proposal - Diablo Drilling Corporation: A 10 page paper that presents a proposal suggesting the implementation of a flexible work schedule for the employees of the main business office of a small drilling contracting company. Also discussed are the various ways that this option could benefit both employer and employee. The purpose of the plan, which is to reduce the amount of productive work time lost by initiating the option of more flexible work hours, is thoroughly explained as it applies to a small office with a total of four participating employees. Also included are technical and management plans, organization qualifications, cost analysis and recommendations. Bibliography lists 5 sources. LCDiablo.doc
Filename: LCDiablo.doc

Formal Plan / Business Writing
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A 4 page formal plan based upon a true study designed by a NASA-related agency to determine what type of fish would be best suited for experiments in spaceflight. No Bibliography. Excellent model for those studying business-writing courses.
Filename: Formalpl.wps

Fragle Van Lines: Considerations for Expansion
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A 4 page overview of the considerations that are inherent in the expansion plans of this company. The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.
Filename: PPvanLn.rtf

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