Marketing Plan for a Car Wash
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This 17 page paper is a comprehensive marketing plan for opening a new car wash in California. The paper presents a situational analysis, looking at the market including the demographics, the market needs and tends and the forecast for the market. A SWOT analysis is conducted and then consideration is given to the competition, the service offering, the keys to success and the critical factors. The marketing strategy is outlined, including the mission, the objective, the target market and the marketing mix. The paper ends with financial projections for the first three years and the outlines if the controls that should be in place. The bibliography cites 7 sources.
Filename: TEcarwash.rtf

Marketing Plan for a College Bookstore
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This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Filename: SA033MKT.rtf

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL
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This 8-page paper offers an example of a marketing plan for a fitness club in St. Charles, IL, a suburb of Chicago. Bibliography lists 6 sources.
Filename: MThealclub.rtf

Marketing Plan for a Golf Driving Range on Long Island
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This 7 page paper provides a marketing plan for an individual who wants to establish a new driving range. The golf industry is discussed in depth. Demographic information is considered and a SWOT analysis is included. Bibliography lists 8 sources.
Filename: SA245glf.rtf

Marketing Plan for a New Remote Control
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This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.
Filename: TEremotec.rtf

Marketing Plan for Alternative Beverage Product:
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This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf

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