MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf

Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf

Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps

MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf

MCBRIDE AND MARKETING PLAN
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This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.
Filename: MTmcbridem.rtf

Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf

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