More Than Telephone History .
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(5 pp) This discussion explores a website concerning antique telephones. Yet the material that is presented at the site (www.museumphones.com), tells more of a story, and the memories that first telephones bring back to us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc

Motorola (1992 to Present)
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This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.
Filename: SA007Mta.rtf

New Product Marketing Plan: Rolling Bookbags
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An 18 page paper. Parents, educators and health care professionals have become very concerned about how heavy school backpacks have become. In many cases, the child is carrying a pack that is 30 or more percent of their body weight. These heavy packs are causing serious health problems for our youth. Strangely enough, research revealed only one company that is focused exclusively on offering an alternative - a rolling backpack. This paper is a marketing plan for a new company that offers three alternatives for students. This is a comprehensive marketing plan, including product description and need; competitive analysis; company SWOT analysis; target market and size; marketing mix using the 4Ps; and a progress evaluation plan. Bibliography lists 17 sources.
Filename: PGrolbag.wps

Northwest Airlines After September 11th
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This 5 page paper provides an overview of this struggling airline in the context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA147NWA.rtf

Opening A Pizzeria
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The restaurant industry is the focus of this 5 page paper on how to compete in the pizza business. A basic pizza recipe is included plus hints to make creative choices in this competitive enterprise. Bibliography lists 5 sources.
Filename: Pizza.rtf

OPENING A SPORTS BAR: AN ANALYSIS
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This 10-page paper discusses factors to consider when opening a sports bar in New York City. Topics include marketing, competition, facilities and inventory management, customer service and exit strategies.
Filename: MTspobar.rtf

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