Stephen Toulmin's Contribution to Rhetoric Theory
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This 6 page paper provides an overview of the application of Stephe Toulmin's principles and their application to the development of rhetoric theory. This paper considers his methods and the uses of his argumentaiton and also considers the prior societal events that led to his theory. This paper includes a view of past theorists who influenced Toulmin. Bibliography lists 6 sources.
Filename: MHrheTou.wps

Stuart Hall: Encoding/Decoding
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This 5 page paper explains Stuart Hall's theories of encoding and decoding of communications, and uses this model to analyze the Geico gecko advertising campaign. Bibliography lists 1 source.
Filename: HVGGecko.rtf

Symbolic Convergence Theory
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This 10 page report discusses Symbolic Convergence Theory (SCT) or “fantasy theme theory” and its many components. Explanation of the theory, its ramifications, and a literature review are included. Bibliography lists 7 sources.
Filename: BWborman.rtf

Tailored Communication in Health Care
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A 15 page overview of the importance of effective communication in health care emphasizing that misunderstandings can not only be costly but also potentially deadly. Stresses that in many cases information must be tailored to meet a patient's cultural or educational background. Bibliography lists 15 sources.
Filename: Hlthcomm.wps

Television Articles
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A 3 page paper which examines articles regarding television programs and then discusses violence in television. Bibliography lists 4 sources.
Filename: RAtvvi.rtf

The Art Of Argumentation
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8 pages in length. The aspect of argument is truly an art form of communication. It can readily be argued that verbal communication brings with it a considerable amount of misunderstanding, whether that has to do with the actual words chosen, the inflection or the hidden meaning behind them. The notion of argumentation is to culminate with an agreeable resolution; as straightforward as this concept might appear, there exist myriad variables that pertain to such an outcome. Willard, Gilbert and Van Eemeren have struggled long and hard to assert their respective theories as the most applicable; however, one can readily surmise that there are flaws in even the most comprehensive model. Bibliography lists 8 sources.
Filename: TLCargmt.wps

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